Yesterday, the 4th China Innovation Challenge (Shanghai) and the 2nd Yangtze River Delta International Innovation Challenge Huangpu District "Time-honored Brand Innovation and Development Session" held a media day event, which was organized by the organizers, representatives of the organizers, representatives of Time-honored enterprises, participating enterprises, designers, university teachers, etc. around The theme of "Innovation of Time-honored Brands, Sharing the New Era" and the media will discuss the innovation of Time-honored Brands.

Huangpu District is one of the birthplaces of Shanghai's modern brands. There are 96 China time-honored enterprises in the district, accounting for half of Shanghai's time-honored brands. Against the background of Shanghai's "four brands" construction, Huangpu District Science and Technology Commission, combining with the "R & D crowd-sourcing" event model of China Innovation Challenge, has firmly grasped the regional concentration of long-established brands by undertaking the China Innovation Challenge and Yangtze River Delta International Innovation Challenge for the first time. At the same time, it will be jointly sponsored by the District People's Society, District Commercial Committee and District State-owned Assets Supervision and Administration Commission, in order to dig deep into the innovation needs of time-honored enterprises and activate the innovation potential of enterprises.

Dan Hanchun, deputy director of Huangpu District Science and Technology Committee, introduced the progress and achievements of the competition in an interview. In terms of demand excavation, the competition is focused on the characteristics of the strong group management attributes of the time-honored enterprises, and extensively mobilizes the time-honored groups in the region to call on their subordinate enterprises to release their innovation demands, and the competition reaches out to all the time-honored enterprises in the region, and solicits nearly 40 innovation demands from more than 20 time-honored enterprises under the Yuyuan Stock, Longtou Group, Yimin Group, Xinghua Lou, and Laofengxiang, covering the fields of system development, AR display, and innovation of the enterprises. Product intelligence, brand strategy reshaping, management model innovation and other aspects.

The picture shows Dan Hanchun, deputy director of the Huangpu District Science and Technology Committee, answering reporters' questions.

As the organizer of the 4th China Innovation Challenge (Shanghai) and the 2nd Yangtze River Delta International Innovation Challenge, which is also one of the supporting units of the Huangpu District Special Event, the President of the National Technology Transfer Eastern Center, Xie Jihua, attended yesterday's event and said in an exchange with the media - even the best brands need technology to support them, and Technology enterprise docking, is the only way to build the influence of the old brand. The key to rejuvenate an old brand is to do two things well: first, based on product characteristics, use technology to empower product upgrades to better meet consumer demand; second, with the new brand communication, marketing planning scheme to market the product and enhance brand influence.

Pictured is Xie Jihua, President of the National Technology Transfer Eastern Center, answering questions from reporters.

On November 29th, the 4th China Innovation Challenge (Shanghai) and the 2nd Yangtze River Delta International Innovation Challenge Live Competition will be held, in which representatives of long-established enterprises who participated in the Huangpu District Competition will also take part in the Demand Matching Demonstration Show. Would you like to see the competition in person and see more of the exciting content and achievements of the competition? Hurry up and sign up for the live competition!