Prying the Planet: Insight into international industry dynamics and capturing the domestic high-end market

"The size of the high-end market in the domestic low-voltage electrical sector is about 400more than $200 million, while our sales revenue last year exceeded $20billion, occupying only about 5%share of the market, with plenty of room for upside. Good Faith Electric seeks to double this share in recent years ......"

The chief engineer of Shanghai Liangxin Electric Co., Ltd. said that the development of high-end products must be driven by innovation. Through the application and use of innovation vouchers, the company's R&D funds have been expanded and amplified, and the problems encountered in development have been solved conveniently, quickly and effectively. We are a leading enterprise in the industry. You are welcome to say that although the innovation voucher policy supports one enterprise, it drives the whole industry to the international high-end technology field.

 

01  Service decoding, product innovation on target

The person in charge of the Liangxin Electric Innovation Voucher Program presents.

"Innovation Voucher Policy, we started declaring the application in 2017 and have used it six times so far, mainly with the help of external resources to help enterprises improve their R&D efficiency and enhance their innovation capabilities. The content includes projects such as electrical simulation, patent search and analysis, product technology analysis and equipment upgrading."

According to the demand of Liangxin Electric to prepare the product technology planning of plastic case circuit breaker, Liangxin Electric started the cooperation with Shanghai Academy of Electrical Sciences in September 2018.The Academy of Electrical Sciences was commissioned to prepare the "Plastic Case Circuit Breakers (MCCB)The Technical Analysis Study.and applied to receive innovation voucher support in November.

 

The project team of Liangxin Electric proposed the details of this report based on the need to develop a technical plan, and after communication between the two parties, the needs of the project and the desired goals and deliverables were clarified.

The highlights of the project are: detailed analysis, focus and interpretation seminars.With the advantage of its own industry-attributable institute, as well as the use of technical expert resources, more than 50 years of in-depth common technology research accumulation, international exchange platform and other resources, experts from Shanghai Electric Power Research Institute will focus on the development of MCCB technology and products, the technical performance and main features of MCCB products of excellent domestic and foreign enterprises, the development trend of MCCB core components in recent years, key technologies and main patent content, as well as MCCB technology and product development, the technical performance and main characteristics of MCCB products of excellent enterprises at home and abroad, the development trend of MCCB core components in recent years, key technologies and main patents, and other related technologies of MCCB, the main problems and development thoughts of MCCB in China, etc., to carry out relevant technical analysis.

And through the interpretation of this report, it helps the R&D staff of Liangxin Electric to develop their thinking, understand the gap with the leading international products, find the entry point to improve the product power, and formulate accurate and effective technology planning and technology roadmap.

Another project is a technical and market study on smart home. The service provider, the Academy of Electrical Sciences, has come up with a report of considerable practical value, combining the intelligent application of power distribution systems with research on cutting-edge technologies and development trends for smart homes. The company is currently working with Vanke to set up a joint laboratory in Xiong'an and develop and build a prototype project.

 

02  Climbing high on innovation to be among the top tier internationally

The company is positioned as an intelligent high-end low-voltage electrical system solution expert.So, how do you get into the high end?

The company's strategy is to focus on new technology and new products, and the development direction is mainly aimed at emerging markets and new application areas to quickly meet new customer needs. For example, it took 5 years to jointly develop the world's smallest 5G-specific circuit breaker with Huawei. A circuit breaker that used to have an installation height of 3U was reduced to only 1U.

In the past, low-voltage components were installed and used in a relatively good environment, but now, some applications are in desert areas, some applications are in seaside water, the performance of the product has to withstand the harsh environment to be tested.

The new situation is characterized by very fast product iterations and changing application scenarios. "We are not doing projects for the sake of doing projects, but presenting many needs to service organizations that really solve practical problems." The chief engineer said that the project analyzes the current situation and development of key technologies of MCCB of domestic and foreign competitors; gives suggestions for relevant improvements to the core technology and key performance of MCCB; analyzes the impact of relevant domestic and foreign standards on MCCB products; and makes suggestions for the future development of MCCB in combination with industry planning.

Through this case, Liangxin Electric is in the professional marketForward-looking layoutIn 2019, the sales volume of MCCB products increased by more than 19% compared with 2018, and according to incomplete statistics of Shanghai Electrical Industry Association, the market share of the Company's MCCB products in Shanghai increased from 14.53% in 2018 to 16.20% in 2019. 14.53% to 16.20% in 2019.

"Looking at the world, the first echelon of international brands in the field of low-voltage electrical components are: Schneider, ABB, etc. The company's goal in recent years is to be among the top three in the first echelon." The chief engineer said firmly.

 

03  Policy guidance, expect greater leverage

"In the journey of catching up with international top-class, we are grateful for the support of the innovation voucher policy. Of course, the scope of innovation voucher services is relatively broad and the support content is relatively large, and the company actively declares the projects that meet the policy according to the project needs proposed by various departments with a view to making good use of the innovation voucher policy."

 

In the past, domestic low-voltage electrical enterprises mainly relied on following imitation products, but now a few enterprises have some R&D capability and gradually approach the international advanced technology, with which the distance is shortened. The entry of Chinese enterprises into the high-end market has intensified the competition in this field.

Innovation vouchers subsidize the purchase of science and technology services by enterprises, and its advantages include: encouraging enterprises to use social resources to innovate to enhance their innovation capabilities; encouraging institutions with leading technologies and capabilities, such as research institutes and universities, to actively provide innovation services to enterprises, which helps to create an atmosphere of innovation cooperation; and encouraging enterprises to invest in innovation.

The company's R&D investment is no less than 6% every year, and last year it invested 8.56%. the chief engineer stressed that "for enterprises, innovation vouchers are not saving R&D costs, because the government invests one, and enterprises will therefore increase their investment two, which is the leveraging effect of the policy."

In addition, innovation vouchers encourage service providers to transform technological achievements to enterprises, enhancing the efficiency of market allocation of innovation resources and improving the efficiency of the government's use of science and technology investment funds; allowing the government to target its support more precisely.

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