On the morning of August 14, the launch ceremony of the 4th China Innovation Challenge (Shanghai) and the 2nd Yangtze River Delta International Innovation Challenge Huangpu District Time-honored Brand Innovation and Development Competition was successfully held on the 28th floor of Lansheng Building. The competition was guided by Shanghai Municipal Science and Technology Commission, organized by Huangpu District Science and Technology Commission, Huangpu District Bureau of Social Welfare, Huangpu District Commission of Commerce, Huangpu District State-owned Assets Supervision and Administration Commission, and undertaken by Shanghai Microelectronics Design Co.

Shen Kang, Senior Engineer of Shanghai Science and Technology Commission, Hu Yong, Director of Huangpu District Science and Technology Commission, Dan Hanchun, Deputy Director of Huangpu District Bureau of Human Resources and Social Security, Yin Xufeng, Deputy Director of Huangpu District Commerce Commission, Cai Xiaoyue, Deputy Secretary of Huangpu District State-owned Assets Supervision and Administration Commission, Chen Liang, Deputy Secretary of Huangpu District State-owned Assets Supervision and Administration Commission, Lu Jijun, President Assistant of East National Technology Transfer Center, and representatives from Yuyuan Stock, Heng Yuanxiang, Xing Hua Lou, Huaihai Group, Yimin Group and other long-established enterprises and many science and technology enterprises. The event was attended by more than a hundred people.

The China Innovation Challenge is an innovation crowdsourcing service activity that aims at collecting solutions for specific technological innovation needs. The competition is the first industry-specific event of China Innovation Challenge in Huangpu District, which is jointly organized by Huangpu District Science and Technology Commission, District People's Society, District Commerce Commission and District State-owned Assets Supervision and Administration Commission, with the aim of fully mobilizing the time-honored brands and technology industries. In addition, we will collect solutions from the public, promote the creative transformation through the way of "revealing and competing", effectively solve the innovation needs of the enterprises, and explore the future road of the old brand together.

Hu Yong, director of the Science and Technology Committee of Huangpu District, made a speech for the event, expressing his good wishes to the old firm to unite the power of science and technology to promote innovation.

This was followed by a video launch ceremony on stage with leaders from the guiding, organizing, and supporting units to open the event.

Huang Yanzhe, Director of the Technology Mall Operations Department of the National Technology Transfer Eastern Center, introduced the purpose, rules, process and relevant policies of the Innovation Challenge to the audience. The China Innovation Challenge is a new attempt to combine the "R & D crowdsourcing" model with the Yangtze River Delta science and technology innovation collaboration. The competition platform radiates the Yangtze River Delta and is open to the world to collect solutions, aiming to build a platform for openly proposing and solving needs, promote open innovation of enterprises, cooperation between industry, universities and research institutes, and develop professional science and technology service industry. Promote regional innovation capacity and industrial transformation and upgrading.

Mr. Jiang Han, Executive Director of Shanghai Brand Innovation Incubator Center (SBIC), introduced the details of the competition and shared his deep understanding of the "brand" hybrid and new crossover. Shanghai Brand Innovation Incubator Center is a new functional platform under Shanghai Microelectronics Design Co., Ltd. and aims to focus on the national brand strategy and the "Belt and Road" development strategy, with "three tracks of incubation" + "dual core drive". "The new model creates a new platform for brand incubation economy. The platform, in conjunction with APAX GROUP, the leading experiential marketing group in the Asia-Pacific region, will provide a complete strategy and execution plan for the innovation of long-established brands from three aspects: design empowerment, IP empowerment and cross-border empowerment.

Focusing on the innovative development of Huangpu District's time-honored brands, Huangpu District has carried out a series of work to promote the revitalization of time-honored brands, including the Innovation Challenge, "Time-honored Brands, New Vitality" Innovation Acceleration Camp, "One Product, One Strategy, One Plan", etc. The organizing committee of the competition jointly announced at the launching ceremony the "Old Temple Gold", "Yayi Jewelry", "Tong Han Chun Tang", "Starlight Photographic Equipment City", etc. The competition was organized by the Ministry of Culture of the People's Republic of China. LaoTou's innovative needs in brand incubation, cross-border cooperation, product development, new retail, etc., and had a question and answer interaction with the representatives of the various enterprises present.

The launch ceremony of the Time-honored Brand Innovation and Development Competition was a complete success. The enterprises present indicated that they would respond positively to the call of the Science and Technology Commission, pay continuous attention to the latest trend of Huangpu District Time-honored Brand Innovation Challenge, actively participate in this competition, solve the problems encountered by the Time-honored brand enterprises, and promote the innovation and development of Time-honored enterprises.

Huangpu District is not only the most concentrated area of the time-honored brands, but also the area with the highest concern for the time-honored brands. Focusing on the combination of inheritance and innovation, economy and culture, market competition and government guidance, Huangpu District proposes to further stimulate the enthusiasm and vitality of the time-honored brand enterprises, to form a management system, market environment and social atmosphere conducive to the overall revitalization and transformation of the time-honored brands, and to promote the continuous improvement and health of the time-honored brands. Development.

The competition will also focus on the 96 time-honored brands in Huangpu District, 180 Chinese time-honored brands in Shanghai and nearly 400 time-honored brands in the Yangtze River Delta region. The competition will dig deep and release the needs of enterprises in the Yangtze River Delta region, extensively link up to call on global enterprises to solve their needs, actively connect with international and domestic innovation resources, tap the key symbols of the time-honored brands, spread widely and focus on innovation. Through the expert group of brand enterprises and other forms of propaganda, touring exhibition and the release of old-established brand innovation cases, the event will truly achieve global linkage, allowing the event platform to break through the time limit and never end!